We can all be a little guilty of leaving our websites to do the work for us…surely that should be enough, right?
But with such a rich pool of online social information at their fingertips, customers are demanding interaction and direct communication. Building a strong communicative relationship with customers is vital and will enable you to strengthen your brand, reach a greater number of potential customers and ultimately increase your sales.
Below are some simple and creative ways to engage with customers and reach your target audience.
Whether you love it or hate it, social media is around for the long haul and has proved it’s worth for businesses worldwide. It strengthens brands and helps reach previously inaccessible potential customers with a simple post. Customers expect to see a company’s presence on at least one of the major social media platforms such as Twitter, Facebook, Pinterest, Instagram or LinkedIn. They are fantastic platforms to quickly tell people about your companies special offers, discounts, events and news.
You Have Mail
It may not seem like the most exciting way to communicate with customers anymore, but a well written and creative newsletter can influence customer’s feelings towards your brand. You can tailor your e-newsletters to seasonal activity, promotions, discounts, new products or services and any exciting news you have to shout about. A well-constructed layout, interesting content and a call to action can result in an increase in sales and even serves as a gentle reminder to let occasional customers know that you’re still here and going strong.
You may think blogs are only for foodies or jet setters, but a well-written and informative blog that shares your expertise is the perfect way to reinforce your brand, engage with customers and drive traffic to your website. Share your knowledge, keep the content current and exciting and post at least once a month – even more if you can. You’ll be surprised at how much you have to say once you get started.
Who doesn’t love a freebie? Competitions are a great way to get customers talking about your business and drive traffic to your shop or website – especially when combined with the power of social media. It’s even better when the giveaway is something your business sells as you can reap the benefits two fold when the winner says how great it is after they’ve had the chance to sample the goods.
It’s All About The Brand
If your brand doesn’t reflect your business you could be leaving potential customers with the wrong impression. From your business card, letterhead, leaflets and product brochures you want to leave customers remembering your business for the right reasons. Printed media is still just as crucial as digital marketing and your brand carries across all areas, make it memorable for all the right reasons.
If you’re unsure of which step is best for your business, or where to begin call our team on 0845 0940373 for your FREE marketing review.